Most organizations are aware that having a professional website design is essential. After all, your internet presence has the potential to make or kill your company.
Investing in a well-designed, professional website can be intimidating for small businesses, especially if you are restricted by budget or technical abilities. If you already have a functional (if outdated) website, you may question the usefulness of a makeover.
However, data and studies show that effective web design services in Denver are crucial, and the design of your company’s website affects your customer experience, lead generation, etc.
What We Mean When We Say “Good Design”
However, while there is a considerable personal choice in how people interpret design, studies demonstrate that we have a lot of consistency in how we perceive design. Indeed, science and psychology support the notion that humans are naturally drawn to beautiful objects, and that people react to good design.
Standard aspects such as color, form, and size are used in all designs. A good design incorporates these components to create a unified visual language.
There is also such a thing as “excellent design” and “poor design” for your website. While not everyone is equally adept at communicating visually, web designers are educated to speak that language. As a result, it’s critical to invest in a professional, well-designed website that successfully communicates with your customers and prospects.
Why Do You Need Professional Web Design?
We’ve previously shown that your consumers value good design, but how does your website design affect their experience?
Usability
The design of your website has a significant influence on how simple it is for visitors to locate what they’re searching for. According to research, 86% of your website visitors want to view product or service information, 65% want contact information, and 52% want to see an About page for your company.
Your site design should make these items as easy to locate as possible; otherwise, you will frustrate and perhaps drive away your consumers. Consider basic guidelines such as placing your major services in your main menu and displaying your phone number in the upper-right corner of your site.
They constructed two ATMs that functioned equally, but one was visually appealing and the other was not. Users indicated that the more visually appealing ATM performed better. As a result, effective site design influences both usability and our impression of usability.
Conversion
Your website’s design may promote unique deals, highlight calls to action, and assist users in identifying buttons and interactive features. All of these factors can influence users to execute the desired behaviors.
It’s difficult to discuss white space without discussing Apple. They’re known for their simple, strong visuals (like this iPhone) that are surrounded by a lot of space. The message is clear: they want you to click on this phone, and with absolutely nothing else on the page to distract you, it’s almost impossible not to.
Mobile-Friendliness
The bulk of internet searches are now conducted on mobile devices, and this trend is expected to continue. And now that Google is pushing a mobile-first strategy, a mobile-friendly website design is essential to maintain relevance and discoverability online. 85% of respondents believe that a company’s mobile website should be as excellent as or better than its desktop website.
Too frequently, web designers become preoccupied with making a website seem ideal on a desktop as if it were a brochure. However, smart website design must extend well beyond a single screen. In today’s mobile-friendly environment, you need a responsive website design that looks and functions well on devices of all sizes.
