If you’re like most digital marketers or business owners, you probably think that you know everything there is to know about running a successful PPC campaign. However, the reality is that even the most experienced professionals make mistakes that can waste their budgets and cause their campaigns to underperform.
In this blog post, we’ll share six of the most common PPC mistakes and how to avoid them. By making small tweaks to your approach, you can dramatically improve your results and get more out of your PPC budget. So let’s get started!
1. Not Doing Your Research
One of the most common mistakes people make when running a PPC campaign is not doing their research. They don’t bother to understand their target audience or figure out what keywords they should be targeting. As a result, their campaigns are often unfocused and ineffective.
PPC Agency Chicago shared that to avoid this mistake, you need to take the time to understand your target audience and figure out what keywords they’re using to search for your products or services. Once you have this information, you can create campaigns that are laser-focused on your ideal customers.
2. Not Negotiating with Vendors
Another common mistake businesses make is not negotiating with vendors. If you’re working with a PPC agency or another type of vendor, it’s important to negotiate your rates. Remember, they’re not doing you a favor by working with you—you’re paying them for their services.
SEO Miami also added to not be afraid to ask for a lower rate or try to negotiate other terms of the agreement. In many cases, vendors are willing to make concessions if it means keeping your business.
3. Bidding on the Wrong Keywords
Bidding on the wrong keywords is another mistake that can waste your PPC budget. If you’re bidding on keywords that aren’t relevant to your products or services, you’ll end up wasting money on clicks that will never convert into customers.
To avoid this mistake, you need to carefully research the keywords you want to target. Digital Marketing Services Philadelphia mentioned to make sure they’re relevant to your business and that people are actually searching for them. Then, bid on those keywords using an automated tool like Google Ads so you don’t have to worry about it manually.
4. Not Tracking Results
Not tracking results is a mistake that a lot of businesses make, but it’s also one of the easiest to avoid. If you’re not tracking your results, how will you know if your campaign is successful?
There are a number of different metrics you can track, but some of the most important ones include click-through rate (CTR), conversion rate, and cost per conversion. By tracking these metrics, you can make changes to your campaign to improve your results.
5. Not Adjusting Your Bids
Another common mistake is not adjusting your bids. If you’re not regularly adjusti ng your bids, you could be overpaying for clicks or missing out on valuable traffic.
To avoid this mistake, you need to use an automated tool like Google Ads to manage your bids. With Google Ads, you can set a maximum bid for each keyword and the system will automatically adjust your bids based on a number of factors, including competition and search volume.
6. Not Optimizing Your Landing Pages
The final mistake we’ll discuss is not optimizing your landing pages. If you’re sending traffic to a generic homepage or a product page that’s not optimized for conversions, you’re wasting money.
To avoid this mistake, you need to create landing pages that are designed to convert visitors into customers. A leading digital marketing agency noted that your landing pages are relevant to the keywords you’re targeting and include a strong call-to-action.
These are just a few of the most common PPC mistakes businesses make. By avoiding these mistakes, you can save money and get more out of your PPC campaigns.