The first step in starting your own construction company is marketing. Word of mouth and personal referrals are invaluable tools for attracting new customers. But in this day and age, a new business owner can also use less expensive forms of advertising, such as social media sites. It is also important to have a website that showcases the quality of your work and lets customers contact you directly. Here are some ways to make your small construction company profitable:
1. Conduct market research. Do you know how many construction companies are in your area? How many potential customers do you have? What is their median age? Their occupation? What interests them? Do you know what their needs are? How can you serve them best? By creating a business plan, you can avoid common mistakes that construction business owners make. And when you create a business plan, you can see where your business needs improvement and where to focus your efforts.
a. Keep track of your expenses. Often, construction businesses spend far more than their actual revenues. That is why it’s important to monitor your overhead expenses and know what you can afford before accepting a job. It’s also a good idea to create a budget that shows how much money you make and how much goes out. When you find out what you can cut from your expenses, you can raise your rates.
